Concept and design for F A B R I C A print adverts. Through the 'Wanted Creativity' adverts, Fabrica searches the world for fresh and hard-working creative talents. Publication in COLORS magazine. The images were modelled by three of the actual Fabrica grant holders at the time. Since the given ad space was always a spread, I wanted the fold to play an actual role as a major design element . The fold is now located where the ankles/joints of the models are, and when the page is turned, the models are forced to literally 'work (out) harder'.