Logo, brand identity and promotional campaign for “Häkelstorfer” as well as the concept, product photography and styling for the brand's lookbook 2011 (below).
The brand's concept is hidden in its name. Häkeln, the German word for crochet, is the main technique used in manufacturing its products. To put an emphasis on these one-of-a- kind pieces I decided to go with a unicoloured background to let the creations shine.